Articles
The desire to succeed, not fear of failure, is the driving force for AssistGuide CEO and president, Kevin Sypniewski.

He said quitting was never an option, citing the difficulties his company, a long-term care service provider, went through during its conceptualization.
But despite the rough currents, long-term care is staring at a bright future.

Sypniewski said baby boomers were viewed as the growth factor in the industry where 76-78 million people possibly needing long-term care and disability assistance eventually.

"Right now most of us baby boomers are getting that glimpse of what it is like by going through it with our parents," Sypniewski said.

As an entrepreneur, he advises individuals who want to put up their own business to have a clear idea of what they want to do and look beyond making money.

"Go do it but make sure you have a passion for it and make sure it's adding value beyond the dollar, like a social mission, something that makes a difference," he said.  "We don't need more stuff, we need more good."

Founded in 1998, AssistGuide is a pioneer in providing long-term care and disability information through the internet.

AssistGuide connects providers, employers, and governments online to enable consumers to find senior and disability products, services, and support they need.

Kevin Sypniewski is a board member of Hawaii Long-term Care Association, Catholic Charities, and Entrepreneur's Foundation Hawaii.

For more info visit www.AssistGuide.com

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