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A November 2005 international survey by the Stewart-Allen/GMI BrandBarometer reveals that Sony is the most popular consumer electronics brand in the world. The Japanese firm is placed amongst 14 other international brands including Apple, Canon, Casio, Dell, Hitachi, Hewlett-Packard, Microsoft, Nokia, Panasonic, Philips, Pioneer, Sanyo, Sharp and Toshiba. Being an internationally recognized entity, Sony has led the way in providing quality consumer products to people from around the globe, with sales totaling to over $66 billion in 2005.
Sony's Hawaii division itself earned more than $70 million in PX sales alone in the last fiscal year, an increase of more than 64 per cent compared to the year prior. With a strong growth forecast, Sony Hawaii's executives raise their sales target to $250 million for 2006.
Clearly, this indication of financial progress stands proof to the company's business bottom line success. But Sony, despite their achievements today, never fails to abide by the social contribution activities designated in their founding prospectus. Sony's co-founder, Masaru Ibuka, declared the enhancement of scientific literacy as one of the missions of the company. And as Sony expanded globally over the years, they brought with them a sense of philanthropy and community involvement in the markets they penetrate.
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