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According to its 2006 CSR report, "Sony aims for greater eco-efficiency in its business activities… efforts will focus on reducing harmful effects on the environment by ensuring compliance to all applicable environmental regulations and reducing the environmental impact of energy and resource use on a continuing basis."
In the 2005 fiscal year, Sony used approximately 1.25 million tons of resources and 134,000 tons of recycled materials for every product sold, a decrease of 13 and 17 per cent respectively from the 2004 fiscal year. Moreover, carbon dioxide emissions from use over the life cycle of Sony products sold in fiscal 2005 decreased approximately 7 per cent from fiscal 2004, to 15.32 million tons.
These and other eco-friendly initiatives play a crucial role in preserving the valuable resources available to manufacturers, and ultimately the consumers. With issues regarding the environment becoming more and more pertinent in today's world, it poses as an obligation for huge multinational companies to lead by example in protecting the assets of nature. Sony Corporation enacts this duty with dedication.
With corporate social responsibility firmly in place, Sony will surely continue to be the most popular consumer brand in the world. And indeed it's right to say that they are "doing well by doing good."
Sources:
Sony CSR Report 2006, available at <http://www.sony.net>
Sony Hawaii, <http://www.sonyhawaii.com>
Goliath: Knowledge on Demand, <http://goliath.ecnext.com>
TMCNet On The Web, <http://www.tmcnet.com>
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